In the earlier days of business, finding your locksmith, plumber, or pharmacist, was relatively easier. This is because there weren’t many businesses out there. It was not uncommon to find two or three non-competing businesses serving a local community.
However, as cities grew, businesses embraced the spirit of free enterprise, with more and more competing businesses springing up. This meant that businesses had to position themselves in a way that gives them optimal customer exposure and edge above competition. Among the strategies that businesses use to optimise their brands and enhance their online visibility is business directory listings.
What is A Business Directory?
Generally, a business directory is an index or listing of businesses grouped according to the type of business, niche, and location. Initially, listings were in the form of printed lists of local, regional, and national business details such as name, address, and telephone contact. Using these details, customers could call and get quotes without having to physically visit the business premises.
With the advent of the internet, online business directories emerged. Instead of printed listings, the directories published business information on dedicated listing websites. Here you’ll find business details including business name, address, contact information, products and services offered and associations if any.
Specialist or Niche Directories
Being visible online is not enough. You need to position your business in such a way that your target audience or market doesn’t struggle to find you. This is where specialist business directories come in.
As the name suggests, these are directories that list business based on a niche or certain subject. For instance, there are directories of games, shareware software, media, household items, energy, trades, recycling and so forth. Submitting to these directories gives you a higher chance of generating qualified leads.
How Specialist Business Directories Work
Niche business directories receive listing submissions from business owners in the given categories or niches. Using their proprietary technology, they list the information received in a searchable format using keywords.
To get the most exposure and capitalise on the benefits of a specialist directory listing, businesses should list on quality and relevant directories. Here is a quick summary of the steps involved in listing:
Step 1: Shop around for suitable directories for your business based on the niche or speciality. This could be trades, industry, technology, supply chain and so forth.
Step 2: Register your business on the chosen business directory and ensure you select the appropriate company category.
Step 3: Provide all relevant business data including company name, address, and phone (NAP), a link to your website, company description, and multimedia. Other niche directories will have slots for details such as products and services, year of registration, VAT number, number of employees, key personnel, and their job titles etcetera.
Are Specialist Business Directories Effective?
Being listed on specialist business directories is important for visibility. If you pick the right directory and list in the appropriate business category ensuring all the information is accurate, you will certainly notice an upsurge in traffic volumes and quality. Here are some of the top reasons why specialist business directories are super effective.
When generating search results, Google, Bing and other search engines prioritise businesses listed in online niche directories. This is because they have verifiable information including addresses, names, contacts, and even key personnel details. As a result, search engine algorithms rank these businesses highly on their result pages thus making it easier for them to be found by their target audiences.
Also, customers directly search these directories because of the confidence they have in getting credible companies listed on them. For example our site is all things blockchain.
Specialist directories are optimised for mobile viewing. Users don’t have to pinch the screen or enlarge the font to view your listing. With more people using their smartphones to search online for service providers, listing on these business directories attracts lots of users who are likely to stay longer on your website as they sample your products and services.
Businesses that are listed on quality and high domain authority specialist directories tend to have stronger and more credible brand profiles. Apart from the basic business information, directory listings can include interactive content such as photos, videos, social media links, and customer feedback options. Such content helps users interact meaningfully with brands and their promotions thus building trust.
Most niche business directories have high ranking domains. This means that the links from the directories back to your website will be of high link quality.
Having your business listed in many of these directories translates to lots of quality inbound links. Since inbound linking is one of the top search ranking factors, the more links of high quality you have, the higher your search engine ranking and the greater the visibility.
Compared to other advertising methods, specialist directory listing is relatively cheaper. You don’t need to hire a full-time SEO manager to keep up with your competitors. Startups with smaller budgets and target audiences can get value for money listing in online directories.
Typically, specialist directory listings cost approximately £29 to £499 per year while SEO can cost up to £7,000 for high-end projects. SEO may have its advantages when it comes to organic search rankings, but you can reap similar benefits with directory listings at a fraction of the cost.
You Don’t Need a Website to List Your Business
Having a solid website and a well-designed landing page is super important for any business. However, for one reason or the other, not all businesses have these online resources.
Not having a website can handicap your digital marketing techniques like search engine optimisation, content marketing and others. Having said that, businesses that do not have websites can simply put up a landing page on the niche directory listing. Aside from serving as the cornerstone to the world wide web, the directory listing landing page gives you flexibility in your advertising needs.
Business Networking and Connections
Specialist business directory listing helps in building communities. Business start-ups get an opportunity of linking with complementing businesses in their niche. Such a level of networking creates solid support systems and an ecosystem where businesses can thrive.
Social Media Support
Swimming through the oceans of social media sites such as Facebook with its 2.7 billion users can be overwhelming. You need tools, talent, and the right technology to plug right in. Depending on your goals, this may cost a fortune.
However, if you flip the coin and look at niche directories, your business could enjoy targeted exposure at a fraction of the cost. Some of these directories have a huge following online. Listing on them gives you exposure to their audience at no extra cost.
Flexibility in Targeting
As with every marketing strategy, audience targeting is important. With specialist business directory listing, you can choose the specific subjects or niches you want to advertise to enhance your visibility. This is especially appropriate if your business is niche-specific. With quality online directory listings, you can reach up to 70% of your market potential.
SEO Friendly Traffic Redirection
Niche directories are reputable sources of business information. As such, they attract unique visitors of their own. Having your business listed in these directories means that you also benefit from the traffic redirects to your website or landing page.
This means that you won’t have to start from scratch as you build your site traffic. Also, most of this traffic comprises qualified leads which provide ready customers for your business.
Specialist or niche directory listings are an effective way of giving your business exposure. They are subject-specific and are much more preferred than general directories. Being mobile-optimised, the directories give visitors an excellent user experience irrespective of the devices they use. As a result, visitors end up browsing for longer thereby increasing chances of conversion.
In terms of resource utilisation, these listings are cost-effective. You do not need to have a website to list and advertise, the directories can help you create a landing page for your brand. This coupled with the social media support you get, the traffic redirection and flexibility in audience targeting, listing in niche directories gives you a solid start to your business visibility enhancement.
Are you a Software Development Company, Crypto Exchange or Blockchain Product or Service Specialist looking to boost your business exposure and increase brand visibility? Yes