R/GA is expanding its successful Ventures initiative globally, launching its first UK program in association with InnovateUK. The London-based Venture Studio program is designed to help early-stage and growth-stage startups creating connected products and services to level up as businesses and brands on a global scale. The expansion of digital into the physical world, often called the “Internet of Things”, has created an explosion of investment and innovation. Much like electricity became an invisible component in products and infrastructure in the last century, software and data are becoming embedded at the core of almost everything. Early applications developed core technologies and explored the market. Now it is up to the next generation of startups to build this foundation, creating meaningful value through products and services that touch the world outside the screen.