The BLOCKv platform enables the creation of vAtoms, a new digital asset class that bridges the gap between physical and digital worlds, generating one-to-one experiences and creating new levels of human engagement. vAtoms are dynamic, compelling digital objects, that connect brands and customers, artists and fans, citizens and governments, friends, families and global gamers. Designed for discovery, a vAtom can be dropped onto a map, captured in augmented reality, moved into virtual reality, transferred and stored. Interactive digital goods that can move seamlessly and instantly between users and across any smart device. vAtoms are the new standard for digital objects and have the ability to transform industries and become the foundation of the emerging virtual goods economy.