Basic Attention Token

About Basic Attention Token

Introducing a decentralized, transparent digital ad exchange based on Ethereum Blockchain – Basic Attention Token (BAT) radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.

The BAT Token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.